Social Research Methods: Qualitative And Quantitative Approaches

📘 Social Research Methods: Qualitative and Quantitative Approaches is a comprehensive guide for students, researchers, and professionals seeking to understand and apply modern research techniques. The book provides in-depth coverage of both qualitative and quantitative research traditions, from conceptualization to data collection, analysis, and interpretation.

It covers a wide range of topics including research design, sampling methods, survey construction, experiments, interviews, focus groups, content analysis, and statistical techniques. Each concept is explained with clarity, supported by practical examples, case studies, and illustrations that help readers translate theory into practice.

The book also addresses ethical considerations, ensuring researchers understand the moral responsibilities associated with academic and fieldwork research. This dual approach equips learners with the skills to conduct reliable, valid, and impactful studies in social sciences and related disciplines.